Pleme is a startup that disrupts the mattress industry in Croatia by simplifying the mattress buying experience, bringing innovation, and adapting to digital-age customers.

Pleme values are based on the concepts of simplicity and accessibility, with a keen intention of improving products through technology, innovative business model, and design. Accordingly, the brand’s visual identity is based on simple visual language and boldness. It is inspired by rebels who resist authority and tradition.

Understanding the new generation of consumers is at the core of this business because they expect home products to meet the demands of their lifestyle. Ease of purchase is crucial in every encounter consumers have with the brand. A small number of well-thought and carefully selected products ensures quality and also simplifies the decision-making process.